Experience supervising large and small web communications teams, including designers, developers, and copywriters/social media staff.
PARTNER, AG STRATEGIC DESIGN, 1/16-PRESENT
Partner in a web design consultancy. Projects have included preparing a Request for Proposals for a redesign of Rockefeller University’s website, web management and design consulting for Cold Spring Harbor Laboratory, and a Bootstrap-based redesign for Children’s Mercy Hospital. Redesigned a WordPress site for a nutrition science organization. Recently launched WordPress sites for two startups: a medical imaging startup and a pharmaceuticals startup on the Pantheon managed hosting platform.
Also provide email marketing design and services to nonprofits for campaigns such as zoo membership campaigns.
A Site Using the Pantheon Managed Hosting Platform
DIRECTOR OF WEB COMMUNICATIONS, DREXEL UNIVERSITY, 4/11-6/15
Director of Web strategy and design for Drexel University. Worked within the central University Communications department with oversight responsibility for all Drexel schools, colleges, and programs. Managed an interim redesign and the current Webby-winning responsive redesign of the entire University’s website. Chaired a Web council to unify branding and create a coherent Web strategy across the entire University. Used analytics and user testing to adjust content strategy on an ongoing basis.
A Webby-winning Redesign
DIRECTOR OF WEB CONTENT, FOX CHASE CANCER CENTER, 9/07-4/11
Director of Web initiatives for the Marketing and Communications Department of a nationally recognized comprehensive cancer center. Supervised three full-time employees, on-site contractors, and consulting firms. Help to shape strategic plans and project plans. Ensured project milestones were met while ensuring that design, copy, and look and feel matched project goals.
Physician Practice Marketing
CONSULTANT AND TECHNICAL WRITER/WEB DEVELOPER, 1/97-8/07
Free-lance long-term writer/Web designer for SAIC Inc., an international consulting company with contracts with the U.S. EPA. Designed Flash ads for publicity campaigns. Also designed microsites publicizing scientific conferences and implement Web-based publicity strategies to bring people to conferences.
Produced Web design projects on extremely short turn-around. Also, acted as designer/project manager for a conversion of a static HTML site to a dynamic Oracle-based site.
Designer and copywriter for U.S. EPA Intranet quarterly newsletter for a network of scientific laboratories. Designed site from the ground up to replace an older design.
Designer and developer of three companion CD-ROMs for U.S. EPA print publications. Designed an interactive companion CD-ROM incorporating Flash animation, scripting to duplicate the ranking formulas of an Excel file, and other teaching tools.
For the Multimedia Companion to an Organizational Guide to Pollution Prevention, designed CD-ROM and DVD-ROM versions of an application organizing MPEG video clips of a three-day conferrence. Used scripting to synchronize presenter slides to video.